AIDA is an acronym that stands for Attention, Interest, Desire and Action.
The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand to when the consumer trials a product or makes a purchase decision:
All of which shows how great the need is by Sign language users to have this direct dialogue in their own language."
I really would like to see more Deaf entrepreneurs showing that they can do it.