Finding the right name for a startup business can have a significant impact on its success. The wrong name can do worse than fail to connect with customers; it can also result in insurmountable business and legal hurdles. In contrast, a clear, powerful name can be extremely helpful in the marketing and branding efforts.

8 helpful suggestions for choosing a winning name for a business:

  1. Avoid hard-to-spell names.
  2. Don’t pick a name that could be limiting as your business grows.
  3. Conduct a thorough Internet search.
  4. Use a name that conveys some meaning.
  5. Assess if the name is catchy.
  6. Get feedback on the name.
  7. Use resources available for brainstorming names.
  8. Make sure you are personally happy with the name.

Suggestions for a winning website for a business:

  1. Have only one website.
  2. Own your own domain.
  3. Build your website for your customer.
  4. Think of your website as an experience.
  5. Use original content.
  6. Make it easy for visitors to engage.