Branding: From Name to Logo to Website


This activity aims to introduce the participants to the concept of branding. It will also look at developing a logo and/or a powerful web presence. 


 1-2 hours

Format & Materials

Presentation by the trainer / working in teams / feedback and discussion.

Access to computers and the internet


The participants work in teams to research/design a brand, a name and a logo for their businesses.

Participants can do the same exercise for a website for their business. They look at a range of business websites – and discuss the merits/downfalls with their partner.

Feedback to the group.

Click here for detailed instructions for this activity.